Cello

Cello is a user-led growth platform designed for B2B SaaS companies. It provides tools to create and manage referral programs for both users and affiliates, aiming to turn customers into a valuable growth channel.

Key Features:

• All-In-One Referral Platform: Manages user and affiliate programs in one place.
• In-Product Integration: Embed referral options directly into the SaaS product with minimal code.
• Enterprise Readiness: GDPR & CCPA compliance, automated fraud detection, and tax compliance.
• Flexible, Automated Rewards: Integrates with Stripe and other payment providers for automated payouts.
• Real-time Performance Tracking: Offers a platform to monitor referral program performance and ROI.

Use Cases:

• User Referrals: Enables existing users to refer new customers.
• Affiliate Referrals: Facilitates partnerships with affiliates to drive growth.
• B2B SaaS Growth: Helps SaaS companies leverage word-of-mouth marketing to increase sign-ups and conversions.