Cello is a user-led growth platform designed for B2B SaaS companies. It provides tools to create and manage referral programs for both users and affiliates, aiming to turn customers into a valuable growth channel.
Key Features:
- All-In-One Referral Platform: Manages user and affiliate programs in one place.
- In-Product Integration: Embed referral options directly into the SaaS product with minimal code.
- Enterprise Readiness: GDPR & CCPA compliance, automated fraud detection, and tax compliance.
- Flexible, Automated Rewards: Integrates with Stripe and other payment providers for automated payouts.
- Real-time Performance Tracking: Offers a platform to monitor referral program performance and ROI.
Use Cases:
- User Referrals: Enables existing users to refer new customers.
- Affiliate Referrals: Facilitates partnerships with affiliates to drive growth.
- B2B SaaS Growth: Helps SaaS companies leverage word-of-mouth marketing to increase sign-ups and conversions.
